We created a bespoke platform for Mindshare's case study portal

Mindshare is a global media and marketing services company formed in 1997 and is one of the world's largest media agencies. It needed a revamped platform to display case studies created by its thousands of global members. It also needed a comprehensive awards system in the backend. Kalago created a completely new admin system that was highly optimised with improved UX and lightning fast.

The Mindshare case studies site has two distinct parts. Firstly, there is the front-end site which its users navigate to view and create new case studies, as well as judge and score them. Then there's the back-end admin platform which enables Mindshare staff to create new pages, schedule monthly awards and check the progress of judging.

The front-end site needed a refresh in line with Mindshare's updated brand. The admin site was pretty old and it was proving tricky to update it with new features or bug fixes. The interface and structure was in need of a complete overhaul in order to meet Mindshare staff's needs.

Kalago analysed and improved the user flow and UI design of the front-end site with a mind to being able to plug it in to the brand new admin area. Much of it was rebuilt with an emphasis on optimising the site speed for its users.

We updated the design to be more in keeping with Mindshare's brand, as well as using HTML best practices to ensure a fast page speed and minimal load times. We massively improved the case study search functionality so users had minimal wait to find what they were looking for.

The Mindshare case studies site doesn't just display work from its thousands of members, it also has a system for creating, scheduling and picking winners of their awards. It was a very complex process that needed to be re-mapped. The site structure and user flows were refreshed, with the admin area being completely redesigned and rebuilt from scratch as well as being re-platformed. We also designed the admin site to have both light and dark themes so the user could choose the interface they were more comfortable using.

We worked extensively to understand the issues of the current process, and after numerous meetings and planing sessions came up with a far more optimised and intuitive system for Mindshare. Admins could now see and edit the entire workflow from a single page and see all judging activity. This improved efficiency, allowed its users to do what they needed to do without sacrificing much of their time and made the process much clearer.

The transformation of Mindshare's case study portal by Kalago represents a strategic overhaul of both the user interface and the underlying administrative processes. By focusing on user experience, performance optimisation and system functionality, Kalago delivered a platform that not only meets the contemporary demands of Mindshare's global user base but also positions the company for future growth and innovation in digital content presentation and awards management. This case study exemplifies the importance of adaptive design and development in maintaining relevance and engagement in a rapidly evolving digital landscape.