Building a new help site for 1st Central Insurance to match their brand refresh
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Client
1st Central Group
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Scope
UX / Development
Helping users find information quickly and easily
As part of a brand refresh, 1st Central needed to update their entire FAQs portal in line with their new look, whilst providing a better experience for their customers. This meant ensuring a seamless experience on any device size.
Kalago developed a new portal with a much improved UI and speed. We also made sure existing content could be pulled through to the new site.
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The challenge
In the last year, 1st Central underwent a huge brand refresh to update their online presence. As well as a full rebuild of their main insurance site they needed to update their FAQs portal alongside it. We at Kalago were tasked with building a cohesive and seamless customer experience across all of their sites.
The client wanted a more intuitive search experience with autocomplete functionality that needed to access results fast. The entire brand look and feel needed to be rebuilt and maintain consistency across the board. The FAQs area also had to seamlessly fit in to the main insurance site once built, so a lot of forward planning would be required.
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What we did
We worked with 1st Central's in-house UX team to ensure design concepts were built accurately and any interactions were discussed for potential issues and improvements made. As well as advising on UX improvements, we built a flexible system on the Kentico CMS with a highly optimised HTML/CSS front-end build. No slow frameworks!
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The Results
Kalago delivered a newly built and rebranded FAQs portal for 1st Central Insurance, shortly followed by the complete rebuild of their main insurance site.
We were able to be flexible and have open discussions with the client, operating as an extension of their team. This allowed us to head off any potential issues early and devise solutions. We built the FAQs portal to be scalable and work seamlessly with the main insurance parent site.
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